A Bold Revival for Duff’s Steak Shop When Duff’s Steak Shop approached me to refresh their menu and overall look, the goal was clear but layered with meaning: give the restaurant a modern design touch while keeping the heart and flavor of its Buffalo-style roots. It wasn’t about changing who they were; it was about polishing what already made them special. This project became a complete creative overhaul, from visual storytelling to layout design. It gave me the chance to hig