Business Card Design for Lomar Specialty Advertising & Toughrider USA

Business Card Design for Lomar Specialty Advertising & Toughrider USA

By Maurice Miller (Charlotte, NC)

When I was commissioned by Lomar Specialty Advertising and Toughrider USA to create a standout business-card for their sales representative, Mike Semeja, the goal was clear: a design that would reflect both the professionalism of the corporate supplier and the rugged, distinctive identity of Toughrider’s gear. The result appears in this Behance entry. Behance

Project Brief

Mike Semeja functions as a key point of contact between two distinct yet connected brands: Lomar, a specialty-advertising supplier, and Toughrider USA, a brand with a strong visual & tactile persona (rugged, bold, built to be noticed). The business card needed to:

• Be functional and easy to use (clear contact info, legible print)

• Signal reliability and expertise (for Lomar)

• Convey toughness and standout attitude (for Toughrider)

• Be memorable: in the sea of business cards, one should pause, notice, and keep it

With those criteria, I moved forward with design choices that balanced brand alignment, print-friendly execution, and personal impact.

Design Approach & Features

1. Visual Identity & Brand AlignmentI began by aligning with the visual ecosystems of both brands: Lomar’s professional, clean tone, and Toughrider’s more aggressive, bold personality. That meant combining clean typography and layout with a hint of the rugged edge.

   In the design showcased on Behance, the layout is restrained but strong giving the contact information front stage, with supporting elements that hint at brand energy. Behance

2. Print-ConsiderationsSince business-cards must work physically (in hand, exchanged at events, wallet-stacked), I made sure:

   • The card is sized for standard print-runs (fits wallets, card holders)

   • Typography is legible at small size (particularly Mike’s name, title, and contact details)

   • Color separation is considered (for potential spot colours or rich-black usage)

   • The finish and paper stock could support a premium look: sturdy card, possibly matte finish to reflect the ruggedness without glare

3. Tactile & Visual ImpactTo give it standout presence, I incorporated design cues that suggest a “rough edge” feel:

   • Strong contrasting elements (dark & light) to support readability and presence

   • Slightly heavier weight fonts or accent lines that hint at toughness

   • A layout that positions Mike’s name and title prominently, giving him and by extension, the brands authority

   • Hinting at the way Toughrider’s product identity demands to be noticed: not just “nice card” but “memorable card”

4. Dual-Brand BalanceBecause the card is representing both Lomar Specialty Advertising and Toughrider USA via Mike Semeja, I needed brand harmony rather than conflict. That meant:

   • Ensuring Lomar’s identity (possibly cleaner corporate cues) was respected

   • Allowing Toughrider’s edge to come through without overwhelming the corporate professionalism

   • Making sure that for the recipient of the card, the brands feel aligned rather than at cross-purposes

Outcome & Value

The finished design (see the Behance presentation) succeeds in delivering a business-card that both communicates contact information clearly and leaves a visual impression. A few highlights:

• Mike Semeja’s role stands out making clear he is the sale’s representative bridging two powerful brands

• The card works as a networking tool: when handed out at trade shows, meetings, or event-activations, it carries weight both literal and perceived

• For Lomar and Toughrider, it becomes a brand-asset: every card handed out is a micro-touchpoint that reinforces their positioning

Reflections & Learnings

Working on this card reinforced a few critical lessons for me as a visual-arts & UX designer (and as the creative founder of Millsbury Media):

• Even a “small” piece like a business card demands full respect for brand-context and print realities. Digital-first thinking alone won’t cut it.

• Dual-brand or multi-brand pieces require diligent balancing: what is “too much” for one brand might be “not enough” for the other.

• Physical touch & finish matter. A card printed on average stock will reflect average energy. If you design for prestige and impact, you also need suitable materials.

• Networking collateral remains relevant even in our digital era. A thoughtfully designed card can still open conversation, elevate perception, and support sales.

• My design mindset from comics, visual arts, and UX carries over: layout, hierarchy, visual rhythm they matter equally whether you design a web interface, a flyer, or a business card.

Final Thoughts

For Mike Semeja, this business-card is more than just contact info it's a tool to represent his dual affiliation with Lomar Specialty Advertising and Toughrider USA. For the brands, it’s a tactile brand moment at every handshake. And as a designer, this project reaffirmed the power of thoughtful, printed design in a digital world.

If you’re curious to view the full layout, visuals, and presentation details, the project is live here: Behance entry Behance